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Interior | Fendt | 08.09.2010

The most successful campervan markets in Europe at the Caravan-Salon 2010

Presented at a STUDIOSYN tradeshow booth

Fendt is a large, conservative brand in the premium segment. Changing such a fixed brand is not without its risks. However, Fendt has invested a lot of work and energy in product development and thus generated a contemporary and state-of-the-art vehicle fleet.
The gradual change to the products and the entire brand image can now be seen in the presentation of the brand. For this purpose, STUDIOSYN (at that time, still called Klüber-Design) developed an appropriate presentation form for Europe-wide tradeshow appearances. Representative, high-quality, timeless, focused on technology and still oriented on classical values: this are some of the most important attributes which reflect the brand and tradeshow appearance.

Despite the high number of vehicles presented, the intelligent surface distribution created a new generosity which underlines the exclusivity of the brand.

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The information stand in the center of the booth can be seen and reached quickly from any position thanks to the open viewing angle.
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The VIP lounge is in the front, and the functional area is nicely covered by the generous façade in the background. Relaunch of a legend